10 November 2016

JP/Politikens Forlag forms a new publishing house in Sweden

JP/Politikens Forlag forms a new publishing house in Sweden

As part of JP / Politikens Forlag’s growth strategy, a modern quality publishing house will now be established in Sweden. The new Swedish publishing house, which is named Polaris Förlag, is founded on the same strategy that characterizes JP / Politikens Forlag – namely a focused bestseller publishing house with a market-orientated publishing portfolio, where the individual authorship will be highly prioritized and where quality literature and large volume sales will be in focus. The publishing profile will centre on literary fiction, crime and thrillers, and popular nonfiction.
 
The Publishing Director of Polaris Förlag is Jonas Axelsson (51), who has previously held the position as Literary Director at Albert Bonniers Förlag (2004-2012) and as Director of Bonnier Group Agency (2010-2012). Most recently Jonas founded and acted as CEO of the Swedish agency Partners in Stories.
 
Lene Juul, Managing Director, JP / Politiken Forlag:
"The Swedish book market is interesting as we currently see a positive market development. And with Jonas Axelsson we have found the right person to start our new business adventure in Sweden. He is a visionary and commercially focused Publisher who knows the Swedish book market extremely well. He is well-liked within the publishing industry and has a strong relationship with a number of prominent writers. With Jonas' expertise in and knowledge of the Swedish market and JP / Politikens Forlag’s commercial approach, we have a strong foundation for success in Sweden".
 
During his time at Bonniers, Jonas Axelsson played an active part in the company’s strategy to develop the literary profile to also include a more commercial list, and he acquired authors such as Dan Brown (The Da Vinci Code being the best-selling book in Sweden to date), Mari Jungstedt and Lars Kepler (the best-selling contemporary Swedish author). Jonas Axelsson was also in charge of Albert Bonniers when Zlatan’s successful biography was published, and when Tomas Tranströmer received the Nobel Prize in literature.
 
Jonas Axelsson, Publisher, Polaris Förlag:
"I am honoured to be head of Polaris Förlag, and I am very excited to carry out the ambitious plans, which involves a close partnership with JP / Politikens Forlag. It is unique for a Danish publishing house to enter the Swedish market with these objectives, and Polaris Förlag will be backed by a publishing house which I have admired for many years. With a focused publishing strategy and as part of a media company, Polaris Förlag has a great potential in spite of strong competition on the Swedish book market. "
 
The formation of Polaris Förlag plays a central part in JP / Politikens Forlag’s ambitions for higher growth. Volume plays a crucial role in the publishing industry and the projected growth is based on the publishing house’s core business within a new market. With publishing houses in two Scandinavian countries, the possibility and benefits of rights acquisitions in two markets, as well as several other benefits from economies of scale, such as Foreign Rights, production and digitalization are obvious.
 
Polaris Förlag will be based in Stockholm and operate as an independent unit within JP / Politikens Forlag. It is expected that the first books will be published in the second half of 2017.
 
For more information
Lene Juul, Managing Director, JP / Politikens Forlag / phone: 0045 3347 0701 / e-mail:  lene.juul@jppol.dk
Jonas Axelsson, future Publisher of Polaris Förlag / phone: 0046 70397 3938 / e-mail: perjonasax@gmail.com

JP/Politikens Forlag is part of JP/Politikens Hus, which is one of Denmark's leading media companies. JP/Politikens Hus publishes three national newspapers, Ekstra Bladet, Morgenavisen Jyllandsposten and Politiken – Denmark's leading daily newspapers as well as a number of Danish favourite news media in print, online and digitally. In addition to providing news and quality journalism the media group also owns Politiken Lokalaviser, which publishes about 85 local weeklies in Denmark and Sweden. JP / Politiken Hus has a total of about 2,400 employees. In 2015 the company had a turnover of 3 billion DKK.
 

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